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Pomáháme značkám a firmám vyniknout. Věříme, že kombinací propracovaného designu, strategického uvažování a efektivní komunikace poroste nejen váš brand, ale i byznys. Kreativní práci tvoříme díky zvědavosti, vášni a otevřené mysli, která nás neustále žene dopředu.

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Kaufland Personally Connected

Kaufland Connect App

With 23,000 employees, Kaufland is among the largest employers in the Czech Republic. With this number, it is incredibly complex to clearly communicate to employees that they are not just a cog in a well-functioning machine, keep them in touch with everything that is happening, and give them the feeling that their voice is heard. However, this is changing with the Kaufland Connect app. Now, thanks to it, everyone will not only hear but also be heard.

IDEA

We will show employees that with the Kaufland Connect app, each individual’s personality gains its unmistakable place in the large network of social connections, activities, and benefits that Kaufland offers. A revolution is coming where everyone will be PERSONALLY CONNECTED to everything that makes Kaufland what it is – with colleagues, news, and much more.

Client:

Kaufland Czech Republic

Category:
Date:
Advertising Agency:

EFFE Prague

Creative Director:

Mario Poor

Art Director | Idea Maker:

Svilen Todorov

Copywriter | Idea Maker:

Jakub Votroubek

Production: