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We help brands, businesses, artists and cultural institutions create meaningful visual communication that connects with people.

We believe great design is about much more than aesthetics. It is the result of combining strategy, creativity and a deep understanding of what a brand truly wants to communicate.

Every project begins with curiosity, grows through collaboration and is shaped into a solution designed to create lasting value.

We enjoy exploring new perspectives, challenging conventions and creating work that makes a genuine difference.

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Kaufland Personally Connected

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Kaufland Connect App

With 23,000 employees, Kaufland is among the largest employers in the Czech Republic. With this number, it is incredibly complex to clearly communicate to employees that they are not just a cog in a well-functioning machine, keep them in touch with everything that is happening, and give them the feeling that their voice is heard. However, this is changing with the Kaufland Connect app. Now, thanks to it, everyone will not only hear but also be heard.

IDEA

We will show employees that with the Kaufland Connect app, each individual’s personality gains its unmistakable place in the large network of social connections, activities, and benefits that Kaufland offers. A revolution is coming where everyone will be PERSONALLY CONNECTED to everything that makes Kaufland what it is – with colleagues, news, and much more.

Client:

Kaufland Czech Republic

Category:
Date:

07/08/2021

Advertising Agency:

EFFE Prague

Creative Director:

Mario Poor

Art Director | Idea Maker:

Svilen Todorov

Copywriter | Idea Maker:

Jakub Votroubek

Production: