We believe every strong brand begins with a strong idea.
At svidesign, we believe that great design is never just about aesthetics. It begins with curiosity, grows through strategy, and comes to life through creativity.
We help brands, companies, artists and cultural institutions transform ideas into meaningful visual experiences. From brand identity and advertising campaigns to editorial design, photography and digital communication, every project starts with one simple question:
What story are we really trying to tell?
Our experience spans international advertising agencies, global brands, independent businesses and cultural organisations. This diversity allows us to move naturally between commercial communication and artistic expression while always keeping one goal in mind: creating work that is both beautiful and effective.
We don’t follow trends.
We create ideas with purpose.
Because memorable brands are not built by accident.
They are built through strategy, collaboration and attention to every detail.
Svilen Todorov
Creative Director • Designer • Photographer
Who do people
think I am?
My name is Svil. I was born in Bulgaria, but Prague has been my home since 2007.
My journey began in the world of art. After studying ceramics at an art and design high school, I continued with porcelain and glass design at the National Academy of Arts in Sofia. It was during those years that I discovered advertising and realised creativity could exist in many different forms—from fine art to building brands that become part of people’s everyday lives.
Since then, I have worked with international agencies including Ogilvy, Publicis Groupe, Grey and EFFE Prague. Each experience has shaped the way I think, but they all reinforced one simple belief:
Great design never starts with a computer. It starts with an idea.
It was also at Ogilvy where I met my wife, Klára. That was the moment our professional and personal journeys became one shared story.
What inspires me most is connecting art, design and communication. I believe every project has a deeper story waiting to be discovered. My role is not simply to create beautiful visuals, but to uncover that story and give it a meaningful visual form.
Klára Todorov Jahodová
Client Service • Strategy • Content Director
You can't
stop the waves, but you can learn to surf.
My name is Klára, and I grew up in the town of Trutnov.
Coming from a family of photographers, creativity and visual communication have been part of my life from an early age. After moving to Prague, I began my career in marketing before discovering that my true place was on the agency side, where strategy, creativity and collaboration come together.
Over the years, I have worked with agencies including Ogilvy, Publicis, McCann and Brandmark, contributing to projects for brands such as Vodafone, Air Bank, Sanofi, Nestlé, Grandhotel Pupp, Pragovka and many others.
It was at Ogilvy where I met Svil, and from that moment everything started to make even more sense—both professionally and personally.
At svidesign, I connect clients with the creative process. I enjoy building relationships, finding solutions and creating an environment where great ideas can grow into meaningful projects.
Because every successful collaboration begins with trust.