Bold Spot: Penny Fights Fear, Anger, and Societal Rifts
An emotionally charged campaign by the German retail chain and Serviceplan agency aims to heal societal conflicts. Is it heading for another Cannes Grand Prix?
Kaufland Introduces Smart Home Concept, Featuring Parov Stelar in the Commercial
The retail chain Kaufland introduces a new communication concept of a smart home, represented by the six-member Chytrý family. Each family member faces different situations. Some manage on their own, others use modern technology, but the common denominator is Kaufland, which promises solutions for everyone.