Mobile Studio is a travelling creative workshop that brings art directly to children. Instead of waiting for children to visit a studio, the studio travels to schools, cultural centres, festivals, and communities across Bulgaria, creating inspiring spaces for creativity wherever it goes.
Our challenge was to design a visual identity that reflects this unique concept. The result is a bold and minimalist logo built around the letter M, symbolising mobility, openness, and a place where imagination can grow.
The identity was developed as a flexible branding system designed to work consistently across a wide range of applications—from aprons, textiles, and merchandise to digital and printed communication. Its simple geometric construction makes the logo highly recognisable, memorable, and easy to reproduce in any format.
For us, branding is more than creating an attractive symbol. It is about building a visual language that communicates the values and purpose of a brand. In the case of Mobile Studio, that purpose is to inspire creativity, curiosity, and joyful learning through art.