SFERA

Visual Identity for Bulgaria’s First Immersive Audio Experience

Some projects are not built around visuals.
They are built around experiences.

SFERA was conceived as Bulgaria’s first immersive audio event—an experience that redefines the relationship between music, space, and the audience. Through a custom 7.1 surround sound environment, music becomes architecture rather than performance, transforming the listener from a spectator into an active part of the composition.

Our challenge was to create a visual identity capable of expressing something invisible: sound moving through space.

The entire identity is built around a single, powerful graphic gesture—a luminous circular form that evokes an eclipse, a horizon, and the propagation of sound itself. Combined with restrained typography, a monochromatic palette, and carefully balanced negative space, the system communicates immersion through simplicity rather than excess.

Rather than producing isolated promotional materials, we developed a cohesive visual language that seamlessly extends across posters, social media, digital campaigns, motion assets, and merchandise. Every touchpoint was designed to reinforce the same emotional and conceptual experience.

For svidesign, SFERA represents the kind of collaboration we value most—where strategy, design, technology, and culture come together to create work with lasting impact.

We are grateful to Martin Stavrev and Ivan Shopov for their trust, creative openness, and the opportunity to help shape the visual identity of a project that introduces a completely new way of experiencing sound.