Exhibition Visual Identity for Estopia Art Gallery, Italy
Every exhibition begins with a story. Our role was to give that story a visual identity.
For the international exhibition “Soul of Water and Fire” by artist Lyube Petrov, presented at Estopia Art Gallery in Aosta, Italy, we developed the complete visual identity and communication system. Our objective was to create a visual language that not only promotes the exhibition but also reflects its central concept—a dialogue between water and fire, stillness and energy, vulnerability and inner strength.
The project included the creative direction and design of the exhibition poster, printed materials, digital assets for social media, online campaign visuals, and a series of presentation applications across multiple communication formats. Every element was designed with a strong focus on consistency, refined typography, and a timeless aesthetic that allows the artwork itself to remain at the center of attention.
We are proud to have contributed to this international exhibition and to have helped present Lyube Petrov’s artistic vision to audiences in Italy.
Our sincere thanks go to Lyube Petrov and Estopia Art Gallery for their trust, inspiring collaboration, and the opportunity to create the visual identity for Soul of Water and Fire.